Marbridge Daily

<- May 28, 2012 ->

BesTV, Funshion Cooperate on Internet TV STB

iFeng, 5/28/12

Luo Jiangchun, CEO of Funshion Networks, stated recently that the Beijing-based P2P online video player maker is working with Shanghai Media Group (SMG) on R&D for an internet TV set-top box (STB). SMG's new media subsidiary Shanghai BesTV New Media (600637.SH) is leading the technology aspects of the project, with Funshion cooperating primarily on content. SMG BesTV's partnership with Funshion on program content will follow a "five joints" strategy, Luo said - namely, joint planning, joint production and broadcasting, joint promotions, joint marketing and sales, and joint acquisitions of licensed content.

Editor's Note: For more background on this topic, please see "BesTV to Invest USD 30 Mln in Funshion" MD 3/27/12 issue.

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