Marbridge Daily

<- May 29, 2012 ->

Lenovo to Expand PC Business in Brazil

Sina Tech, 5/28/12

Milko Van Duijl, Asia-Pacific and Latin America president of Chinese laptop, PC, and handset manufacturer Lenovo (0992.HK), recently disclosed the company is considering acquisitions in Brazil as it expands to other emerging markets besides China, and plans to build a manufacturing base in the country.

Lenovo is currently assessing the feasibility of a production facility in Brazil, which Duijl said would allow the company to manufacture PCs locally and avoid high import duties. He added that Lenovo is interested in acquiring and partnering with local firms.

Lenovo is ranked ninth among PC vendors in Brazil, with 3.6% of the market share as of the end of March. Brazil recently passed Japan to become the world's third largest PC market after China and the U.S., according to Duijl.

Although Lenovo has already released smartphone, tablet, and smart TV products in the China market, Duijl said Lenovo will mainly focus on the PC business in Brazil and other emerging markets, stating that the company first wants those products to succeed in China before introducing them in overseas markets so as to increase the chances of success abroad.

Lenovo aims to expand its presence in several emerging markets, including India, Indonesia, Brazil, Argentina, and Mexico. As of the end of Q1 2012, Lenovo had become the largest PC vendor in India with a 15.8% market share.

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