Marbridge Daily

<- June 01, 2012 ->

China Mobile Gaming Portal Issues Mobile Game Ranking

Marbridge Consulting, 6/01/12

China Mobile's (NYSE: CHL; 0941.HK) mobile game portal has released its "Mobile Game Weekly Download Ranking" as of May 31, 2011.

China Mobile offers both à la carte and package pricing for the games on its mobile gaming portal. À la carte prices range from RMB 2 to 15, while package pricing ranges from RMB 5-15 for bundles of 6-12 games. For example, one RMB 10 package offers six games originally priced at RMB 3 per game.

The total number of games offered, and break-down by category, on China Mobile's mobile gaming portal was as follows:


Total Games 4,119
Android games 303
Java games 3,816



Mobile Game Weekly Download Ranking



Rank Pinyin Name Type Weekly Downloads
1 Shen Qi Online MMORPG 38,070
2 Wuji Online MMORPG 20,910
3 Genghis Khan Online (Chuzhang) MMORPG 9,367
4 Sanjie Chuanshuo 2 MMORPG 8,867
5 Haizeiwang Action 7,909
6 Jiuzhou Online MMORPG 7,309
7 Haku Shuizuguan Casual 6,263
8 Wawa Jingpin Qipai Online Chess & Board 6,139
9 Fengkuang Tanke Casual 5,216
10 Daohun-Huayuban Action 4,711



MMORPG = Massive Multi-player Online Role Play Game.

China Mobile offers three websites where users can download mobile games: its "Mobile Market" mobile app store (mm.10086.cn), "Mobile Game Portal" (game.10086.cn), and "Monternet" (www.monternet.com) wireless value-added services portal, although the Monternet features only about ten mobile games. China Mobile sets a higher threshold for games on the mobile gaming portal - most of the games are provided by companies, while most of those on its app store are provided by individuals - and promotes them more aggressively than it does for games on its mobile apps platform.

 
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