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Mogujie Monthly Taobao Ad Revenue Reaches RMB 4 Mln

Ebrun, 9/19/12

Chinese shopping experience sharing SNS Mogujie recently disclosed that monthly revenue from B2C and C2C e-commerce site Taobao's Taobao Alliance ad union has reached RMB 4.5 mln to 6.0 mln, though according to multiple independently confirmed industry sources, the amount is closer to RMB 4 mln after deducting Taobao's 10% technical fee. The site's main rival, Meilishuo.com, receives approximately RMB 6 mln each month from its Taobao Alliance revenue share.

Taobao revenue sharing accounts for 80-90% of Mogujie's total revenues, with the rest generated by display advertising from brands such as Lancome and Maybelline. The company's revenues are currently holding steady, but may decline due to the cost of operations, marketing, and staff remuneration.

Though Meilishuo has not disclosed official figures, industry insiders report that Taobao Alliance accounts for 60-70% of Meilishuo's total revenues, and the company has established a large sales and operations team, because it has more ad clients than Mogujie. Meilishuo VP Du Guowei disclosed that the company has more than 50 brand clients.

Keywords: e-commerce Taobao Internet revenue B2C C2C SNS revenue share Meilishuo ad union Mogujie Taobao Alliance

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