Huawei to Spend USD 30 Mln on US Branding
Business Journal, 11/14/12
Chinese telecom equipment and terminal manufacturer Huawei will spend USD 30 mln over the holiday season to improve its image in the US, according to the Silicon Valley Business Journal. Huawei has launched a new promotional site (ascendtonewheights.com) on which users can play interactive games to win special prizes from the company.
To view the Business Journal's complete article please see here. Editor's Note: For more background on this topic, please see "Huawei Hires Consulting Firm for US Marketing Campaign" MD 5/09/12 issue.
Keywords: overseas USA marketing telecom Huawei telecom equipment branding
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