NetEase Launches Healthcare E-Commerce Channel

NetEase Tech, 11/20/12

Chinese internet company NetEase's (Nasdaq: NTES) "Netease Healthcare Products" (baojian.163.com) e-commerce channel launched today, offering select health and nutrition products and free delivery on all orders.

The site is initially offering 1,031 items across 22 product categories from 59 major domestic and overseas brands, with overseas brands accounting for over 60% of all available items.

NetEase began preparing the channel at the end of 2011, and began product development in mid-2012.

Editor's Note: NetEase subsequently repositioned its health and nutrition products e-commerce channel to focus more heavily on cosmetics, renaming the channel to NetEase Meimei ("NetEase Beauty") (mm.163.com).

Keywords: online healthcare B2C NetEase e-commerce Internet NTES

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