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TMall Home Appliance, 3C Singles Day Transactions Hit RMB 2.8 Bln

Sina Tech, 11/21/12

Chinese e-commerce conglomerate Alibaba Group's B2C subsidiary, TMall, today disclosed that its Singles Day (November 11) one-day home appliance and 3C transaction volume reached RMB 2.8 bln, up five-fold compared to last year. TMall also estimated that total home appliance and 3C transaction volume for 2012 will exceed RMB 50 bln.

Keywords: Internet B2C 3C transaction volume TMall Singles Day home appliances marketing

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