Xiu.com Transitions to Global Fashion Reseller
Sina Tech, 12/26/12
Chinese fashion B2C e-commerce site Xiu.com has changed its logo for the first time in five years as part of a shift in its business model from a traditional self-branded B2C to a global fashion reseller targeting Chinese users. CEO George Ji said the new model emphasizes openness and service. "eBay has become our most critical partner," he said, adding that Xiu.com "currently has 1,500 international brands and expects to have 5,000 by February 2013."
Keywords: e-commerce eBay Internet B2C business model Xiu.com branding George Ji online fashion luxury C2C
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