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Dangdang Raise Minimum Order Size for Free Delivery

Ebrun, 1/08/13

Chinese B2C e-commerce site Dangdang (NYSE: DANG) has revised its free shipping minimum order requirements. Dangdang's previous free shipping policy mandated that all orders meeting a certain price minimum would receive free shipping, with different free shipping price floors in place for different cities. Dangdang's new free shipping policy has established separate free shipping price floors for books and general merchandise, significantly raising the minimum order price for free shipping on general merchandise. Dangdang's minimum order size for free shipping on book orders is now RMB 29, 49, 69, or 99, depending on the city. Dangdang's minimum order size for free shipping on general merchandise orders is now RMB 39, 79, 99, 199, depending on the city.

Keywords: e-commerce Internet policy B2C Dangdang DANG logistics

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