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Rumor: Sina Microblog Tests E-Commerce Ad Product

Ebrun, 3/26/13

According to an industry source, Chinese internet company Sina's (Nasdaq: SINA) Weibo microblogging platform will release a new product for e-commerce advertisers called "Xiaoxi Tong," or "Information Connect," which is currently undergoing closed beta testing. The product will allow e-commerce businesses to send two private messages to followers of their corporate Weibo account on a daily basis.

Keywords: SNS advertising online advertising e-commerce Internet Sina microblogging

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