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Rumor: Giant to Introduce Online Gaming Finance Product

Beijing Business Today, 7/29/13

Chinese online game developer and operator Giant Interactive (NYSE: GA) has filed an application to trademark the word "Quan'e Bao" with China's Trademark Office of the State Administration for Industry & Commerce. Giant Interactive has also confirmed that the company has registered a relevant domain name and official microblogging account for the "Quan'e Bao" service.

According to industry insiders, the "Quan'e Bao" service may be similar to Chinese third-party payment processor Alipay's "Yu'e Bao" account balance investment service, adapted for the online gaming market. The "Quan'e Bao" service may also look to introduce other value-added services in addition to online gaming transactions.

Editor's Note: For more information on this topic, please see "Alipay Account Balance VAS User Deposits Reach RMB 10 Bln," MD 7/15/13 issue.

Keywords: online payment Giant Interactive online gaming Internet GA third-party payment VAS

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