Rumor: Alibaba's Laiwang to Launch Game Center

GameLook, 1/16/14

According to leaked screenshots of an updated version of Chinese e-commerce conglomerate Alibaba Group's Laiwang mobile instant messaging app, Laiwang will soon launch a mobile game center, "Come Play" ("Lai Wan Ba"), featuring two new mobile games. The two games featured in the center are Bo Bo Bo and Pa Pa Pa. Bo Bo Bo is a bubble-popping game with a small rabbit as the main character, while Pa Pa Pa is a dancing game similar to popular Korean mobile game Audition. The two games are still in beta testing, with a specific launch date for Come Play still unknown. The game center may be released in the upcoming version 4.5 of the Laiwang mobile app.

Editor's Note: For more background on this topic, please see "Alibaba Takes Aim at Tencent with Mobile Gaming Platform" MD 1/08/14 issue.

Keywords: Bo Bo Bo Pa Pa Pa mobile gaming wireless mobile IM Alibaba Group Laiwang

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