China's State Administration of Press and Publication, Radio, Film and Television (SAPPRFT) has issued a supplementary notice announcing new regulations to limit vulgar, violent, and sexually explicit content in internet dramas and micromovies in an effort to curb the negative social influence of online programming.
According to the SAPPRFT, all internet drama and micromovie content producers are required to obtain a "Radio and Television Program Production License" from a relevant administrative department, as well as report the content of a program before making it available online to the public. Online video platform operators must not broadcast unlicensed content. The regulations state that online video operators may only "transmit" internet drama and micromovie content produced by individuals who have registered using their real names, and which meets standards required by the new content regulations. The exact interpretation of the word "transmit" in the SAPPRFT's new regulations remains unclear, but clarification of the regulation is expected to be released from the agency at a later date.
In July 2012, China's State Administration of Radio, Film and Television (SARFT), now the SAPPRFT, issued regulations requiring online video platform operators to first screen internet drama and micromovie content before broadcasting, and calling for China's internet programming industry to conduct self-censorship.