Tencent Games, 3/04/14
According to Pu Yanli, GM of Chinese internet and mobile services firm Tencent's (0700.HK) gaming division, the total number of users of the company's self-developed mobile mahjong game Huanle Majiang, launched on Tencent's mobile gaming platform in January, has surpassed 100 mln.
Pu noted that 50 of Tencent's gaming, e-commerce, SNS, and other platforms now have more than 10 mln daily active users (DAU), including 20 PC-based platforms and 30 mobile platforms. 8 of Tencent's PC games and 9 of its mobile games have more than 100 mln registered users.
In September 2013, Tencent categorized 41% of users on its mobile gaming platform as light users, 38% as mid-core users, and 21% as hard-core users. By February 2014, the proportion of light, mid-core, and hard-core users had shifted to 21%, 45%, and 34%, respectively.
Editor's Note: For more background on this topic, please see "Tencent Launches Mobile Mahjong Game" MD 1/16/14 issue.