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Tencent to Release 'Candy Crush Saga' in China

King Digital Entertainment, 4/16/14

UK-based casual social game developer King Digital Entertainment has announced that the company will launch a Chinese version of its mobile tile-matching puzzle game Candy Crush Saga for the Chinese market through an exclusive partnership with Chinese internet and mobile services firm Tencent (0700.HK).

The announcement follows the launch of Candy Crush Saga in Korea and Japan in 2013. The Chinese version of the game will be made available via Tencent's Mobile QQ and WeChat (Weixin) mobile messaging applications.

Editor's Note: For more background on this topic, please see "Rumor: Tencent Licenses Candy Crush Saga for USD 30 Mln" MD 8/22/13 issue. To help gaming enterprises and industry analysts gain a comprehensive overview of China's major mobile game developers, publishers, distribution platforms, mobile games, and mobile game industry M&A deals and partnerships, Marbridge has recently released its Q1 2014 Chinese Mobile Gaming Industry Matrix.

Keywords: King Ltd wireless Tencent Mobile QQ 0700.HK WeChat Candy Crush licensed game mobile IM mobile gaming

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