Get the free version of Marbridge Daily delivered to your inbox

Click here to subscribe

Hunan TV Partners with 5 Cable TV Operators on NGB

Shenzhen Stock Exchange, 4/29/14

Provincial cable operator Hunan TV & Broadcast Intermediary (000917.SZ) has issued a press release announcing a partnership with fellow cable operators Guangdong Broadcast & TV Network, Tianjin Broadcast & TV Network, Hebei Broadcasting and Television Information Network, Yunnan Broadcast & TV Information Transmission Network, and Hangzhou-based Wasu Digital TV. Under the cooperation, Hunan TV and the five operators will collaborate on growing the use of next-generation broadcast (NGB) services in China.

The cooperative framework includes the following:

1. Development of cross-platform and cross-device applications under China's network convergence plan;

2. Joint design of an NGB trial platform, research and development of NGB technical standards, and construction of a nation-wide interactive internet TV network according to the NGB strategy outlined by the State Administration of Press and Publication, Radio, Film and Television (SAPPRFT);

3. Joint planning and investment in the construction of bi-directional network infrastructure to allow for content sharing and other future cooperation;

4. Promotion of the integration of technology and systems standards;

5. Joint exploration of business models for content providers and operators, as well as provision of support for the development of video on demand (VOD) and value-added services (VAS) in China.

Keywords: bi-directional television VOD Tianjin Broadcast & TV Network cable TV Hunan TV & Broadcast Intermediary 000917.SZ NGB Yunnan Broadcast & TV Information Transmission Network Guangdong Broadcast & TV Network Hebei Broadcasting and Television Information Network SAPPRFT

Marbridge Daily Premium

Interested in gaining full access to all newsletter articles and the Marbridge Daily archive? To learn more about premium subscription options, including pricing, please:

Click here

Marbridge Consulting RSS Feed

Marbridge Reports