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UCWeb: Mobile Search MAUs Hit 100 Mln

Securities Times, 5/05/14

Yu Yongfu, CEO of Chinese third-party mobile browser developer UCWeb, disclosed today at the 2014 Global Mobile Internet Conference (GMIC) in Beijing that monthly active users (MAU) of SM.cn (Shenma), UCWeb's self developed mobile search engine, have now surpassed 100 mln, with a mobile search market penetration rate of 20%.

Yu also criticized Baidu (Nasdaq: BIDU) of using unfair practices to compete with SM.cn. Since the late April launch of SM.cn, whenever users tap on SM.cn search results that direct to content from Baidu's Baidupedia online encyclopedia or Baidu Knows Q&A site, a popup window will appear stating that the search result was directed from an unrecognized search engine and recommending that the user change his default search engine to Baidu.

On April 28, UCWeb announced the integration of its existing mobile search business with Chinese e-commerce conglomerate Alibaba Group's mobile search engine Yisou, re-branding the new search engine as SM.cn.

Editor's Note: For more background on this topic, please see "Alibaba, UCWeb Launch Mobile Search Engine" MD 4/28/14 issue.

Keywords: penetration users wireless mobile search UCWeb Yu Yongfu Alibaba Group MAU Yisou SM.cn

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