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360Fashion Unveils Robotic Dress

Marbridge Consulting, 8/29/14

Beijing-based 360Fashion Network unveiled a new robotic dress today at "When Technology Meets Fashion," an event showcasing the integration of high tech in high fashion, hosted by the Polish Embassy in Beijing. The robotic dress features 6 servo controlled support arms made of fiberglass reinforced with aluminum, an Atmel micro controller, custom software and a high powered battery pack. The arms lift in sync to convert the dress from a day dress to an evening gown. While the current version of the dress is not networked and does not employ any sensors, 360Fashion Network is working on another version that will be controlled by mobile phone to lift the dress to the wearer's desired length, explains CEO Anina (a.k.a. Anina Net). In addition, future versions may monitor the wearer's vital signs and change color or form depending on her body temperature, heart rate, or other indicators. More advanced iterations might also communicate with networked databases, adapting the color, weave, pattern, length, and style of the dress based on real-time information on new cultural trends, environmental changes, news developments, or weather conditions. The speed at which such innovations can be realized, however, will depend heavily on progress in fabric technology.

360Fashion Network's robotic dress was co-created by Polish couture designer Michal Starost, with engineering provided by IT infrastructure and data center architect Bruce Bateman. The dress will be on public display at the Beijing Design Week 2014 at the 3D Festival from September 27 to October 1 at the YOUZ Design Space at building B7 in 751DPark.

At the event, 360Fashion Network also introduced 4 dresses that integrate lasers into the fabric as a key design element.

Keywords: apparel 360Fashion Anina Michal Starost Bruce Bateman When Technology Meets Fashion hardware

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The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

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