Sogou, Qunar Partner on Big Data Analysis

Sootoo, 12/12/14

Chinese internet firm Sohu's (Nasdaq: SOHU) online search subsidiary Sogou and search engine operator Baidu's (Nasdaq: BIDU) online travel services subsidiary Qunar (Nasdaq: QUNR) held a joint press conference in Beijing today to announce the results of a partnership between the companies on big data-driven smart marketing. The big data analysis focused on travelers sitting for China's State Civil Service Examination. Because many applicants travel to sit for the annual test, this creates a peak in demand for transportation and hotel bookings. Sogou and Qunar's big data analysis looked to better manage travel bottlenecks during the period.

Zhou Qiang, vice president of Qunar, explained that Sogou used its new U-TOP (Understand, Touch point, Observe, Promote) marketing philosophy to provide insight into the changing demands of test applicants as a group and create a customized marketing plan for Qunar.

Keywords: Internet online travel Qunar online search Baidu Sogou BIDU Zhou Qiang QUNR

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