Push Messaging Service Provider 'Gexin' Raises RMB 400 Mln Series D
PEdaily.cn, 11/21/16
Beijing-based push message solutions provider Gexin Interactive Network Technology recently announced completion of RMB 400 mln Series D funding led by Bole Zongheng Investment Management Center with participation by the former chairman of Wasu Digital Television Media Group and other existing shareholders.
Fang Yi, CEO of Gexin, said that Series D funding will be used to support the company's big data strategy and staff recruitment, as well as expand into new market segments.
Gexin's main products and services include push messaging services for developers and targeted marketing services based on big data. The company's software development kits (SDK) have been installed more than 12 bln times and its services are used in more than 1.6 bln app instances.
Gexin previously completed USD 7-digit Series A funding from WI Harper Group in 2013 and USD 8-digit Series B funding from SAIF Partners and WI Harper Group in July 2014. In 2015, Gexin landed RMB 700 mln Series C funding led by Haitong Securities (600837.SH) and China Minsheng Banking with participation from its Series B investors. The company dismantled its variable interest entity (VIE) structure following the Series C funding.
Keywords: Bole Zongheng VC Fang Yi mobile marketing push messaging funding wireless Series D Gexin Interactive
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