China Telecommunication Technology Labs (CTTL), a division under China's Ministry of Industry and Information Technology (MIIT), has announced the introduction of unified Android standards for push notification service technology in partnership with major Chinese handset manufacturers and third-party push notification platforms.
Participants in the MIIT standards cover almost all major domestic brands and third-party push notification service providers, including Huawei, Oppo, Vivo, Xiaomi, Samsung, Meizu, Gionee, Nubia, Google, Baidu (Nasdaq: BIDU), Alibaba Group (NYSE: BABA), and Tencent (0700.HK), and push notification platforms Ge Tui and JPush.
The unified push service standards crafted by CTTL and the enterprise partners are called UPS (Unified Push Service). Going forward, handset manufacturers will provide system level push services similar to Apple Push Notification System (APNS) to ensure that the app's notifications are received, and to prevent apps from maintaining connections to the back end. The aim of the new unified standars is to lower handset power consumption and improve user experience.
UPS will also enable limits to excessive push notifications, with punitive measures such as quotas or blacklists of apps that have a very low user click rate or are blocked by many users.