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Update: Weibo Updates Video Content Rules Following SAPPRFT Notice

Weibo, 6/28/17

Chinese microblogging platform Weibo (Nasdaq: WB), a subsidiary of Sina (Nasdaq: SINA), recently announced an update to some of its rules following a notice from the State Administration of Press and Publication, Radio, Film and Television (SAPPRFT) on June 22, requesting that Weibo correct problems related to its audio-visual programming services.

  • With the exception of accounts operated by media and government entities, account holders who do not have a type-1 audio-visual license may not upload political and current affairs news programming. Account holders who have a license must provide proof of licensing to Weibo, so that Weibo may verify their credentials.
  • Accounts that use Weibo to upload films or TV series should have a public screening license or TV series distribution license. Weibo will block content provided by entities that do not possess either of these licenses, as well as audio-visual programming that does not adhere to laws and regulations for managing online programming, including online series, online films, news programs, recordings, feature films, and variety shows.
  • Weibo will no longer accept uploads of videos over 15 minutes in length.

Editor's note: Type-1 audio-visual licenses apply to online audio-visual programming services that adopt a radio station or TV station format. For more information on the notice SAPPRFT sent Weibo, please see "Microblog Service Weibo Warned Over Posting Prohibited Video Content," MD 6/22/17 and "China Orders Weibo, iFeng, and AcFun to Stop Streaming Political Videos," MD 6/22/17 issues.

Keywords: online video Internet microblogging Weibo WB regulation SAPPRFT


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