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Bike-sharing App Mobike Starts Selling Raincoats via WeChat Official Account

DoNews, 7/05/17

Beijing-based mobile bicycle share operator Mobike Technology has begun selling derivative products through its official account on Tencent's (0700.HK) WeChat mobile messaging app with the launch today of a Mobike raincoat.

The raincoat was jointly designed by Mobike and independent designer brand exciTing. The raincoat can cover a backpack and has a long front to cover the hands while cycling. It also has a clear cap and reflective strips.

The RMB 268 raincoat is available in black or orange and available for sale through Mobike's new official online store on WeChat.

Editor's Note: In 2016, total users of dockless bicycle-sharing services in China reached over 20 mln, and total market size exceeded RMB 1 bln. Rapid expansion into new cities and steady uptake by new users will drive up these figures dramatically in 2017 to over 200 mln users and nearly RMB 10 bln in revenues. At the same time, China's top bike-sharing operators have already begun trial operations in several overseas markets, and, looking to capitalize on their accumulated industry knowledge, secured supply chain advantages, and strong financial backing, are preparing to rapidly accelerate overseas expansion efforts. To help investors and potential technology, channel, and marketing partners identify opportunities in China’s booming bike-sharing industry, Marbridge has researched and formulated the Chinese Bike-Sharing Industry Matrix. The Q1 2017 edition of the Matrix provides details on 20 leading dockless bike-sharing operators. For more details on Marbridge's Q1 2017 Chinese Bike-Sharing Industry Matrix, please click here.

Keywords: m-commerce pricing wireless Mobike bicycle sharing business model


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