Get the free version of Marbridge Daily delivered to your inbox

Click here to subscribe

Qihoo 360 Announces Video Game Developer Partnership Program

Sina Games, 7/28/17

Chinese internet services and security software provider Qihoo 360's gaming division recently announced a new "5A Starlight Partnership Program," which will explore ways of helping game producers and developers to create high-quality video game products.

The "five A's" indicated by the program's title reflect five objectives for the program's support:

All Platforms: The program will provide developers with all-platform services to help developers utilize their IP across mobile, web, and app platforms. Support includes access to game simulators and Qihoo 360's game cloud platform resources.

All Regions: The program will help domestic game developers to reach international markets, and will also help introduce international game products to China.

All Data: By comprehensively analyzing data from hundreds of millions of users across Qihoo's 360 Mobile Safe, 360 Mobile Assistant, Mobile Browser, and 360 Search products, the program will offer developers trend analysis and guidance.

All Stars: The program will invest RMB 600 mln to create a special fund to support high quality game development. Qihoo 360's gaming business will provide platform, IP, resource, funding, data, and internationalization support.

All Partners: The program will cultivate deep partnerships with developers to create a win-win ecosystem.

Editor's Note: Rival internet firms Sina (Nasdaq: SINA) and Alibaba Group (NYSE: BABA) both recently launched new video game developer partnership programs. For more background, please see Sina Launches Plan to Support Indie Game Developers, MD 7/27/17 issue, and Alibaba Group Launches Program to Support Indie Game Developers, MD 7/28/17 issue.

Keywords: online gaming mobile gaming wireless Internet Qihoo 360

Feedback

Please note, all fields are required.
None of your personal information will be shared with third parties.

SendingSending

Disclaimer

The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

Marbridge Daily Premium

Interested in gaining full access to all newsletter articles and the Marbridge Daily archive? To learn more about premium subscription options, including pricing, please:

Click here

Marbridge Consulting RSS Feed

Marbridge Reports