Hangzhou-based animation video content producer Tianlei Animation has completed RMB 8-digit Series A funding led by Shoutai Jinxin Equity Investment Fund Management with participation from Tianshiwan Venture Capital and previous-round investor Shuimu Zehua Venture Capital.
Tianlei founder Lei Tao said that this round of financing will primarily be used to strengthen the company's core IP projects, develop new IP, and expand Tianlei's IP industry links to cover children's products, including entertainment, education, and Internet of things (IoT) toys.
Established in 2010, Tianlei Animation's main works include the mini-film series "Ming Ji," "Rainbow Chicks," which is aimed at 2-8-year-olds, and teen series "Humanity Rises," which is currently in production. The company's main business lines include content distribution and brand licensing, as well as deploying its IPs across theme parks and carnivals. In the future, the company's focus will expand to self-operated products, early childhood education services, and entering overseas markets.
From September 2016 onward, Rainbow Chicks has been broadcast across CCTV's network for children, online video sites, and IPTV and OTT channels, garnering a total of 600 mln views. Currently, Rainbow Chicks has completed production of its fourth and fifth seasons, which are scheduled to be broadcast soon.
Currently, online childcare-focused e-commerce platform Babytree.com has signed a cooperation agreement with Tianlei revolving around big data, e-commerce, content, and community.
The company previously secured RMB 6-digit angel funding in July 2014 from the Early Bird Foundation, and RMB 8-digit pre-Series A funding in December 2014 from Shuima Zehua Venture Capital and well-known media figure Fan Qing.