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Dog Food E-tailer 'Super Nutrition Little Black' Raises RMB 8-digit Pre-A

Lieyunwang, 8/02/17

Wuhan-based Heigou Technology, operator of dog food e-tailer "Chaoneng Xiaohei" (literally "Super Nutrition Little Black"), recently completed RMB 8-digit pre-Series A funding from Telescope Investment. The funding will be used to expand content and marketing.

Chaoneng Xiaohei provides dog food made with fresh meat and vegetables, no additives, and with a shelf life of 15 days. Users can purchase a monthly subscription; and Chaoneng Xiaohei will portion out food according to the dog's weight and age, individually package the food, and deliver it weekly. Rates for packages vary, ranging from RMB 99 - RMB 599.

Users can place orders via the company's mobile app, its public account on Tencent's (0700.HK) WeChat mobile messaging app, or its store on Alibaba Group's (NYSE: BABA) C2C e-commerce site Taobao. Chaoneng Xiaohei currently has over 30 SKUs and has accumulated approximately 60,000 paying customers, over 9,000 subscribers, and around RMB 2 mln in monthly revenue.

Heigou Technology previously received angel funding in November 2016 from Plum Ventures, ZhenFund, and Faxian Angel Investment Management.

Editor's Note: "Xiaohei" ("Little Black") in the platform's name "Chaoneng Xiaohei," along with Xiaobai ("Little White"), are two of the most common names Chinese dog owners give their pets.

Keywords: Heigou Chaoneng Xiaohei VC business model e-commerce Internet Telescope Investment B2C pet care


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