Chinese B2C e-commerce platform JD.com (Nasdaq: JD) announced today that it plans to open 300 electronics retail experience stores before the end of the year.
JD.com's experience stores will be split up into two categories.
"Flagship" JD.com stores will primarily be built in core commercial districts of first- and second-tier cities to sell smartphones, digital electronics, and computers. They will also include home appliances and books. JD.com has already built 21 "Flagship JD Stores."
"Specialty" JD.com stores will primarily be built in business districts across China. The company already has 71 stores in this category.
All offline retail prices will be the same as listed on JD.com. Consumers will have a choice to take the product immediately or have it delivered. As of June, JD.com was selling 14,800 different product SKUs across its two types of retail stores.