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Douban to Cease Operations of Mobile Reading App Douban Yike

Mydrivers, 8/09/17

Douban Yike, the mobile reading app run by Chinese arts and music SNS, has announced that it will cease operations and stop making content updates on August 16 due to business adjustments.

Douban Yike was first released in 2014 by operator Douwang Technology. Douban Yike recommends interesting text and image content to users curated from the platform, including high-quality articles, hot discussion topics, and humorous images.

Editor's Note: On August 5, CEO Yang Bo said that is adjusting its management and business lines in preparation for an overseas IPO, including the gradual shut down of products and services which, over the long term, have shown no signs of improvement and are losing money. For more information on this topic, please see "Douban to Adjust Business Lines in Preparation for Overseas IPO," MD 8/05/17 issue.

Keywords: Douban Yike mobile reader wireless Douban SNS mobile application

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