Shanghai-based Laidian Information Technology, the operator of offline store management app Dianchi, recently announced completion of an RMB 8-digit financing round. The new funds will mainly be used for product development and marketing, staff recruitment, and market expansion.
The Dianchi app helps offline store operators to identify and manage their store locations. It enables chain retail enterprises to understand their stores' environment and progress, for example, tracking the locations of their stores and the stores of their competitors, as well as managing store employees. The app can also be used to manage franchise and rental contracts. Store sales projections can also be generated with a one-click function.