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O2O Fresh Food Ordering Platform Xuxian Shuts Headquarters

Beijing Business Today, 8/16/17

O2O fresh food ordering platform Xuxian, operated by Hanyin Innovation Technology, has vacated its Beijing headquarters located in the Yuan Yang International Center building, according to one of the building's security staff who spoke to Chinese media site Beijing Business Today. Xuxian's staff had been gradually moving out since the beginning of August, and on August 11, the office was completely shut down. The reporter also learned from the real estate company in charge of leasing offices in the building that Xuxian had canceled its lease beforehand, claiming that the company needed more office space for business expansion.

All of Xuxian's self-operated offline physical store locations have also been closed. In addition, Xuxian's customer service hotline cannot be reached, and chat groups on Tencent's (0700.HK) WeChat mobile messaging app for owners of Xuxian delivery points have begun emptying out. Xuxian's official accounts on Wechat and Chinese microblogging platform Weibo (Nasdaq: WB) have also been inactive for a long time, as well as the Weibo account of CEO Xu Han.

In addition, rental fees on Xuxian store locations and offices have all been paid off, and remaining balances on membership cards and commissions owed to self-pickup locations have all been refunded, leaving no financial disputes to be settled.

Editor's Note: For more information on this topic, please see "O2O Fresh Food Ordering Platform Xuxian Suffers Technical Difficulties," MD 6/29/17 issue.

Keywords: Internet fresh food O2O Xu Han Xuxian withdraw


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