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Alibaba Health Adds Support for Cross-border Food Tracking

Beijing Business News, 8/24/17

Chinese e-commerce conglomerate Alibaba Group's (NYSE: BABA) healthcare subsidiary Alibaba Health Information Technology (0241.HK) has announced that its product tracking platform Mashang Fangxin is now capable of tracking cross-border food products. Overseas goods can be tracked from where they are produced, through customs processing, and all the way to consumers.

Alibaba Health said that the first overseas-produced food that uses the tracking system is Icelandic sea cucumbers. By scanning the tracking code on a product's packaging via the Alibaba Health app or Taobao, Tmall, or Alipay mobile apps, consumers can view a series of information including the region where the sea cucumbers were caught, production date, and port of entry.

Alibaba Health vice president Wang Peiyu said that going forward, cross-border products from countries such as Australia and the U.S., including food, cosmetics, and other products, will be added to the tracking system.

The commercial tracking platform was officially launched in June last year, starting with medical products, and now over 6,000 pharmaceutical companies are registered with the platform.

Editor's Note: For more information on this topic, please see "Alibaba Health's Food Safety Service Allows Smartphone Users to Track Eggs," MD 3/22/17 and "China Abolishes Mandatory Use of Alibaba Health's Drug Tracking Platform," MD 7/21/16 and "AliHealth Launches Third-party Product Tracking Platform," MD 6/12/16 issues.

Keywords: import Wang Peiyu Internet Alibaba Group Alibaba Health 0241.HK BABA Mashang Fangxin

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