August 20, 2008

China Mobile Olympic WAP Channel Records 8 mln Visits

Tencent Tech, 8/20/08

According to China Mobile (NYSE: CHL; 0941.HK), from August 1 to August 19, the company's "Handheld Olympics" service has attracted more than 8 mln visitors, and 300 mln page views. The site is now servicing more than 1 mln pages and 13 mln page views daily, and at its peak, reached 30 mln page views per day. Nearly 500,000 users received live updates of the opening ceremony of the Olympics through the service. Peak concurrent users (PCU) for the site has reached 240,000.

The "Handheld Olympics" service is China Mobile's WAP platform for serving Olympic content through mobile phones. The platform provides Olympic news, photos and live updates from competitions, wireless Olympic music downloads and mobile Olympic paper services.

Keywords: mobile music, WVAS, 0941.HK, China Mobile, CHL, Olympics, PCU, users, WAP, wireless, Internet traffic, mobile paper

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