July 06, 2009

Google China Launches Outdoor Ad Campaign

Sina Tech, 7/06/09

Google China confirmed that it had recently begun a large-scale outdoor advertising campaign in subway and bus stations in Beijing and Guangzhou. Ads for Google China began appearing in Line 1 subway stations in the two cities, and on 150 bus stops in Beijing, on June 29, mainly promoting Google China's mobile search products, including maps, information, weather, restaurants, and other search services. Google had previously tested outdoor advertising in some cities in southern China.

Keywords: advertising, Google, Internet, mobile search, subway, online search, outdoor

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