Youmi Media Secures RMB 100 Mln Second-Round Funding

Meihua, 8/14/13

Guangzhou-based mobile advertising agency Youmi Media has announced the completion of RMB 100 mln in second-round funding, led by Shenzhen-based venture capital firm Co-Win, with participation from Guangzhou-based VC firm Rundu Capital and Beijing-based digital ad agency Hylink Advertising.

Youmi Media explained that the new funding would be used largely for company expansion purposes, but that RMB 30 mln of the funding would allocated for a developer rewards plan, providing incentives for the company's partner mobile developers including:

Increased revenue sharing
Angel investment for high-potential development teams, as well as help with obtaining venture capital investment
Rewards for developers who have made prominent contributions to Youmi

In addition, Youmi will collaborate with academic institutions on research.

Youmi Media was established in April 2010. The company's advertising platform supports banner ads, full-screen ads, and reward points advertising for iOS and Android operating systems.

Keywords: Rundu funding wireless mobile advertising Hylink Advertising second-round Youmi Co-Win ad agency VC

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