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Pet Owner SNS App 'Smellme' Lands RMB 10 Mln in Pre-A Funding

36Kr, 5/09/14

According to Sun Yan, founder of RocMD, operator off pet owner mobile SNS app "Smellme" ("Wenwen Wo"), the company completed RMB 10 mln in pre-series A funding from Honghe Venture Capital in April. The new funding will primarily be used towards marketing and R&D.

RocMD's Smellme app consists of both SNS tools and O2O (online to offline) pet services, the former of which allows users to share pet photos with friends on the app, and the latter of which lets users search for O2O pet services such as veterinarians and providers of grooming, adoption, and other pet-related services. Smellme lists information on roughly 5,000 pet service providers, around 1,000 of which have been verified by RocMD.

Smellme, first launched in July 2013, presently has 500,000 users. Among these, 10% are daily active users.

Keywords: mobile SNS RocMD Smellme Sun Yan funding users wireless active users Honghe VC mobile application

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