Push Message Service Provider 'Gexin' Lands USD 8-digit Series B

36Kr, 7/17/14

Beijing-based push message solutions provider Gexin Interactive Network Technology has announced that the company has completed USD 8-digit second-round funding led by SAIF Partners, with participation from WI Harper Group. The current round of funding will be used for product development, marketing, and branding. In 2011, Gexin Interactive received USD 10 mln in first-round funding led by WI Harper Group.

Gexin Interactive's "Ge Tui" push message service covers apps from Sina (Nasdaq: SINA), Baidu (Nasdaq: BIDU), 91 Wireless Websoft, KTV app Chang Ba, social photo app Papa, and others.

Editor's Note: For more background on this topic, please see "Push Message Service 'Ge Tui' Covers 180 Mln Handsets in China" MD 7/19/13 issue and "Push Message Service 'Ge Tui' Hits Installed App Base of 200 Mln" MD 3/06/13 issue.

Keywords: mobile marketing funding wireless SAIF second-round WI Harper Ge Tui Gexin Interactive push messaging

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