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Online Custom Furniture E-tailer 'Liweijia' Wins RMB 100 Mln Series B

Tencent Tech, 10/28/15

Chengdu-based Liweijia Technology, operator of O2O custom furniture design e-commerce site Liweijia, recently announced that it has completed RMB 100 mln Series B funding led by Shanghai-based NewMargin Ventures, with participation from Shunwei Capital and Panda Venture Capital. Liweijia Technology previously completed Series A funding in September 2014.

Liweijia, established in July 2012, allows users to customize and purchase home products such as kitchen cabinets and bedroom furniture. Users pay for purchases through Liweijia's site or storefront on Alibaba Group's (NYSE: BABA) B2C e-commerce site Tmall. As of October, Liweijia operates in 25 cities including Beijing, Shanghai, Guangzhou and Shenzhen, and has a team of nearly 400 employees. Gross merchandise volume (GMV) of the company's goods is projected to reach RMB 150 mln for 2015.

Editor's Note: For more information on this topic, please see "Online Custom Furniture Site Liweijia Wins RMB 8-digit Series A," MD 9/24/14 issue.

Keywords: home improvement funding Series B Shunwei Liweijia NewMargin Panda Venture Capital VC

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