China Online Gaming Matrix - Q4 2012

report logo

China's online gaming market rebounded in 2011, growing 32.4% to RMB 42.85 billion (USD 6.8 billion), and is expected to achieve annual revenues of over RMB 50 billion (USD 7.94 billion) by 2015. Improved Internet penetration of 39.9%, or 538 million Internet users, as of the end of H1 2012, and rising average income will help drive continued growth of the domestic market. At the same time, Chinese game developers continue to aggressively pursue export markets, with 34 Chinese firms licensing or self-operating 131 online game titles in overseas markets in 2011, bringing in revenues of USD 360 million, up 56.5% over the 2010 figure. Revenues from domestically developed online games reached RMB 27.2 billion, up 40.7% YoY, and comprising 63.4% of all game revenues in China in 2011, beating performance of joint venture and foreign games for the seventh consecutive year.

To help investors, industry analysts, and enterprises track performance of China's burgeoning number of online games, game operators, and game developers, Marbridge has developed its China Online Gaming Matrix. Updated on a quarterly basis, the Online Gaming Matrix provides the following data sets on over 300 of China's leading online game companies and over 1,190 games in Excel (read-only) format:

  • Games Operated/Developed
  • Game Environment (client- vs. browser-based)
  • Game Type
  • Game Dates (expected release, beta test, commercial launch)
  • Game Source (self-developed vs. licensed)
  • Revenue Model (pay-to-play vs. in-game items)
  • Peak Concurrent Users (available for approximately 10% of games)
  • Game Homepage URL
  • Listing Status (public, to list, private)
  • Location (city in which operator/developer is headquartered)

The China Online Gaming Matrix is available either for one-off purchase or on a subscription basis with quarterly updates.


For a 6-month or 1-year subscription with quarterly updates (one update and three updates, respectively, each 3 months apart), please contact us for package pricing. To purchase a copy of Marbridge's Online Gaming Matrix, enter your details below and we will contact you within one business day with ordering information.

Phone No.:  Including country & area code

For more detailed inquires, you can also contact us via email at