Chinese Paid Search Report - Q1 2016

Based on extensive interviews with an established panel of top search engine marketing professionals, empirical research of the major Chinese search engines' new platforms and features, and Marbridge's daily coverage of Chinese search-related news and announcements, Marbridge's Quarterly Chinese Paid Search Survey Report helps readers understand where China's paid search market is heading and which search engines are best positioned to gain traffic and revenue market share.

The 47-page Q1 2016 issue of the report - released April 28, 2016 - examines the evolving competitive dynamics between Baidu, Qihoo 360, Sogou, and Alibaba's Shenma (SM.cn), especially as the internet goes increasingly mobile and O2O services becomes a key new battleground. A partial selection of featured topics includes:

  • Mobile Search: Strategies to Drive Uptake and Monetization - Examination of Baidu, Qihoo, Sogou, and Alibaba's (Shenma's) efforts to win query share and improve monetization of the rapidly growing volume of mobile search traffic.

  • Baidu O2O and Mapping Initiatives - Summary of Baidu's key new investments and development initiatives in the O2O and mapping space, and analysis of the strategically most important components of Baidu's O2O ecosystem.

  • Baidu Acquisitions - Synopsis of recent acquisitions Baidu has made to fill out its ecosystem.

  • Baidu Subsidiary Funding & IPO Strategy - Analysis of strategy behind Baidu's spinning off of various subsidiaries.

  • Qihoo Smartphone Business Strategy and Development - Examination of the development progress of Qihoo's smartphone production and marketing venture with Coolpad, including general strategy, positioning, and product releases.

  • Qihoo PC Search Monetization - Review of Qihoo's progress in attracting new search advertisers and boosting pricing.

  • Feed Ads as Competitive Threat to SEM - Analysis of the potential for feed ads like those in WeChat Moments or Sogou News to serve as a substitute for search engine marketing.

  • Advertiser Spending Trends - Advertiser Q1 2016 spending trends and Q2 2016 spending forecasts by search engine.

This report is available ONLY as part of an annual subscription to Marbridge’s Chinese Paid Search Industry Advisory Service or Marbridge's Chinese TMT Industry Comprehensive Annual Market Research Service. For more details on these service packages, including pricing, please fill in the fields below and we will contact you within one business day with additional information.

For more detailed inquires, you can also contact us via email at salesteam@marbridgeconsulting.com.