Based on extensive interviews with an established panel of top search engine marketing professionals, empirical research of the major Chinese search engines' new platforms and features, and Marbridge's daily coverage of Chinese search-related news and announcements, Marbridge's Quarterly Chinese Paid Search Survey Report helps readers understand where China's paid search market is heading and which search engines are best positioned to gain revenue market share. A selection of featured topics covered in the Q3 2009 issue of the report include:

• Phoenix Nest - Challenges of migrating advertisers to Phoenix Nest, advertisers' current and planned split of SEM spend between Baidu Classic and Phoenix Nest, and comparison of CPC and ROI on the two platforms.


• Google Without Kai-Fu Lee - Kai-Fu Lee's key contributions to Google China's development and impact of his departure on the company's future.


• Baidu's Government Relations - Baidu's key initiatives for strengthening government relations.


• Q4 2009 SEM Budget Forecast - Advertiser forecasts for expected QoQ change in Q4 2009 SEM budgets.


• Emergence of New Competitors - Long-term impact of Tencent's launch of its own search-engine and Taobao's potential market entry.