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CCID: In-Vehicle TV Advertising Market Reaches RMB 4 bln

China Business News, 1/16/08

According to a new CCID report, China's in-vehicle TV ad market totaled approximately RMB 4 bln in 2007, up from roughly RMB 2 bln in 2006, and is estimated to reach RMB 10 bln in 2010.

Although Towona, Bus Online, and VisionChina (Nasdaq: VISN) are China's top 3 national in-vehicle display operators, according to a China Business News survey, in large cities such as Beijing, Shanghai, and Changsha, subsidiaries of local media groups have the greatest coverage.

Keywords: in-vehicle display mobile TV Towona Bus Online VisionChina VISN out-of-home display statistics market size Beijing Shanghai Changsha television


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