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TV Shopping Sales Reach RMB 15.6 Bln in 2008

21st Century Business Herald, 3/25/09

Chinese television shopping revenue reached RMB 15.6 bln in 2008. Of that amount, Moneng TV, Happigo, and Oriental CJ recorded sales revenues of RMB 2 bln, RMB 1.9 bln, and nearly RMB 1.6 bln respectively.

According to a recent report on the development of China's television shopping industry, only 17.65% of consumers surveyed reported they clearly trusted television shopping.

Keywords: Moneng TV Oriental CJ market size 2008 Happigo revenue television TV shopping channel


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