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Taobao to Launch Social 3D Shopping Product

Sina Tech, 11/27/09

An industry source has revealed that Chinese B2C and C2C e-commerce site Taobao is planning to release a social 3D shopping product, to be called "Taohua Yuan," a pun on the title of a classical poem.

Taobao confirmed that it was working on a project similar to the one the source described, but declined to reveal any further details. The source said that Taohua Yuan has already begun to take shape for a possible end-of-year release, and that Taobao is currently in talks with a number of brands regarding the deployment of the technology in their online stores, with several clothing and 3C companies already on board.

The source said that senior Taobao management has been watching as SNS products and e-commerce grow more closely entwined, and intends to increase its exploration along these lines in the future.

Keywords: Taohua Yuan e-commerce Taobao Internet B2C C2C

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