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New Leadcore Solution to Spur Budget TD OPhones

Tencent Tech, 4/23/10

On April 22, following the release of a solution for RMB 1,000 TD-SCDMA OPhones by chipmaker Leadcore Technology, handset manufacturers Lenovo (0992.HK), Yulong, LG, Hisense (600060.SH), TCL (000100.SZ) and Amoi all announced that they would release RMB 1,000 OPhone handsets in the second half of the year.

Yulong chairman Guo Deying said that his company would release approximately 18 TD-SCDMA handsets in 2010, including sub-RMB 1,000 handsets, but that it will first release an upper-mid range TD-SCDMA OPhone in May.

Liu Zhijun, who assumed charge of Amoi's handset business in December 2009, said that his company was planning 8-10 TD-SCDMA terminals this year, including RMB 1,000 OPhones, which should be released near the end of the year. Liu said that Amoi was very interested in Leadcore's LC1809 single-chip dual-mode smartphone solution.

Qian Guoliang, vice president of LG's terminal business division, said that LG would release approximately 10 TD-SCDMA handsets this year, including RMB 1,000 and sub-1,000 handsets. LG will release three OPhones this year, with a high-end model coming in May, and a lower mid-range model priced for less than RMB 2,000 coming in October. The third, to be released at the end of the year, will be priced around RMB 1,500.

Editor's Note: Sichuan Jiuzhou Electric Group acquired Amoi's Xiamen handset R&D center and brand name in December 2009 (see "Jiuzhou Takes Over Amoi Handset Business," MD 12/22/09 issue). Amoi's Shanghai handset R&D center was folded into newly established handset manufacturer Xialang in early 2010 (please see "Rumor: Former Amoi President Heads New Handset Company," MD 4/06/10 issue, and "Amoi Successor Xialang Launches New Handsets and Brand," MD 4/08/10 issue. Amoi also had a third handset R&D center in Nanjing, current ownership of which remains unclear.

Keywords: TCL Corporation 000100.SZ Qian Guoliang low-end Guo Deying Liu Zhijun Lenovo Yulong Leadcore handset smartphone wireless OPhone Hisense LG TD-SCDMA 0992.HK 600060.SH Amoi 3G

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