Yurong Begins Beta for Core SNS Product

Sina Tech, 4/23/10

On April 22, Yurong Network, the new company established by Li Yu, former CEO of online game operator Shanda Games (Nasdaq: GAME), launched its official website at yurongcorp.com. The company has begun recruiting beta testers for its SNS-based core product, codenamed "U."

Li Yu said that the product, which is currently in the research and development stage, is half traditional SNS, half entirely new. Yurong plans to announce the product's official name and website next month. Li said that the product's key is user experience, which leads to user stickiness, and that the speed of the project's development has already exceeded expectations. Li also said that Yurong's business model is already clear and that corporate development plans, including funding, have already been determined.

Yurong Network has begun focusing recruiting efforts on talent from the online gaming and search engine industries.

Keywords: HR Li Yu Internet SNS business model Yurong

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