Chinese wiki-based encyclopedia site Hudong today called another press conference to announce it has filed an unfair competition lawsuit against Chinese internet company Baidu (Nasdaq: BIDU) and called for Baidu to be broken up. The action followed Hudong's announcement last week that it had called upon China's State Administration for Industry and Commerce (SAIC) to launch an antitrust investigation of Baidu.
Hudong called for Baidu's search engine business to become a standalone business, with its other businesses spun off into separate companies. Hudong also proposed that the first page of Baidu search results be ad-free and display only natural search results, with no promotions for other Baidu products. Hudong also asked for government agencies overseeing the online industry to strengthen enforcement and draft and implement policies to curtail Baidu's online search monopoly to prevent unfair competition.
CEO Pan Haidong said that Hudong is in the process of reaching out to a number of representatives in the National People's Congress (NPC) and the Chinese People's Political Consultative Committee (CPPCC) about drafting concrete proposals to break up Baidu.