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Rumor: Baidu to Acquire UC Mobile

IT xinwen, 6/14/12

According to an informed industry source, Chinese online search firm Baidu (Nasdaq: BIDU) will acquire mobile browser developer UC Mobile, in a move to increase its mobile internet traffic. Hao123, Baidu's PC online web directory site, has lost increasing market share to Chinese online security software developer Qihoo 360's (NYSE: QIHU), while Baidu currently has no share of the mobile browser market: conditions that, comparatively speaking, make Baidu most in need of UC at this time. According to Baidu Mobile's ( data analytics, in Q1 through Q4 of 2011, UC Mobile's UCWeb mobile browser accounted for 33.2% of total third-party browser page views, while Tencent's Mobile QQ Browser accounted for 14.8% and Norwegian browser developer Opera accounted for 1.0%, indicating that over 30% of traffic for is derived from UC. Unofficial reports put this number even higher, at approximately 70%.

Keywords: wireless Baidu BIDU mobile browser UC Mobile UCWEB M&A


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