Uuzu to Invest RMB 2 Bln on Game Licensing and Promotion
DoNews, 3/27/14
Shanghai-based game developer and operator Uuzu Information Technology recently announced the company's "U+" strategy, by which Uuzu will invest RMB 2 bln over the next 3 years on recruitment, joint product development, licensed game publishing, and increased product marketing to help ensure that the company's games reach their revenue targets.
Uuzu VP Fang Shi'en indicated that the company plans to expand its operations from game development and operation into online video, literature, anime, and other types of leisure entertainment. Among the 10 browser-based games and 4 mobile games that Uuzu operates, 13 games now have average monthly revenue topping RMB 10 mln. During one month in Q4 2013, Uuzu's browser-based fantasy RPG Goddess Alliance recorded more than RMB 80 mln in revenue, with monthly revenue for the game still continuing to rise. The company's branch offices in North America and Taiwan, established several months ago, now both record total monthly revenue of over than RMB 10 mln for the North American and Taiwanese versions of their games.
Uuzu plans to introduce at least 100 new products, spanning a variety of product categories, over the next 3 years. In 2014, the company plans to release at least 10 mobile games.
On February 26, the China Securities Regulatory Commission (CSRC) announced conditional approval for Uuzu to complete a backdoor listing on the Shenzhen Stock Exchange through Fuzhou-based umbrella manufacturer Susino (002174.SZ).
Editor's Note: For more background on this topic, please see "CSRC Conditionally Approves 4 Gaming Company Acquisitions" MD 2/27/14 issue.
Keywords: licensed game revenue strategy wireless online video Uuzu Goddess Alliance Fang Shi'en mobile gaming browser game online gaming
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