Get the free version of Marbridge Daily delivered to your inbox

Click here to subscribe

Dog Food E-tailer 'Super Nutrition Little Black' Raises RMB 8-digit Pre-A

Lieyunwang, 8/02/17

Wuhan-based Heigou Technology, operator of dog food e-tailer "Chaoneng Xiaohei" (literally "Super Nutrition Little Black"), recently completed RMB 8-digit pre-Series A funding from Telescope Investment. The funding will be used to expand content and marketing.

Chaoneng Xiaohei provides dog food made with fresh meat and vegetables, no additives, and with a shelf life of 15 days. Users can purchase a monthly subscription; and Chaoneng Xiaohei will portion out food according to the dog's weight and age, individually package the food, and deliver it weekly. Rates for packages vary, ranging from RMB 99 - RMB 599.

Users can place orders via the company's mobile app, its public account on Tencent's (0700.HK) WeChat mobile messaging app, or its store on Alibaba Group's (NYSE: BABA) C2C e-commerce site Taobao. Chaoneng Xiaohei currently has over 30 SKUs and has accumulated approximately 60,000 paying customers, over 9,000 subscribers, and around RMB 2 mln in monthly revenue.

Heigou Technology previously received angel funding in November 2016 from Plum Ventures, ZhenFund, and Faxian Angel Investment Management.

Editor's Note: "Xiaohei" ("Little Black") in the platform's name "Chaoneng Xiaohei," along with Xiaobai ("Little White"), are two of the most common names Chinese dog owners give their pets.

Keywords: Heigou Chaoneng Xiaohei VC business model e-commerce Internet Telescope Investment B2C pet care

Feedback

Please note, all fields are required.
None of your personal information will be shared with third parties.

SendingSending

Disclaimer

The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

Marbridge Daily Premium

Interested in gaining full access to all newsletter articles and the Marbridge Daily archive? To learn more about premium subscription options, including pricing, please:

Click here

Marbridge Consulting RSS Feed

Marbridge Reports