Get the free version of Marbridge Daily delivered to your inbox

Click here to subscribe

Sina, Xinhua News Agency Partner on Live Broadcasting, Short Video Distribution, 8/08/17

Chinese government news agency Xinhua News Agency's News Information Center and internet company Sina (Nasdaq: SINA) have signed a partnership agreement on live broadcasting and short video distribution. The two companies will explore a comprehensive partnership covering content production, operations and management, distribution, and big data.

Xinhua News will have an official video account on Sina's user-generated content distribution platform, which will allow Xinhua News live broadcasts and short videos to be recommended and broadcast through various Sina products, including the Sina News mobile app, Sina's web portal, and subsidiary microblogging platform Weibo (Nasdaq: WB).

Xinhua News Agency News Information Center has more than 5,000 institutional users, and provides complete coverage of all traditional regional media in China.

In H1 2017, Xinhua News Agency completed more than 300 live internet broadcasts for a total of 15,000 minutes, and published more than 30 short videos per day on average.

Keywords: online short video mobile short video mobile information service online information service Internet Sina Xinhua Weibo WB UGC live streaming microblogging


Please note, all fields are required.
None of your personal information will be shared with third parties.



The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

Marbridge Daily Premium

Interested in gaining full access to all newsletter articles and the Marbridge Daily archive? To learn more about premium subscription options, including pricing, please:

Click here

Marbridge Consulting RSS Feed

Marbridge Reports